The Body Shop Products

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The Body Shop Products

* OBJECTIVE: LOCATE THE PERSPECTIVE OF A POTENTIAL CUSTOMER THAT HIGHLIGHTS EVALUATE CONSUMER PRODUCT OF AN ORGANISATION dared to explore a new market in cosmetology. RESEARCH THIS IS A RELEASE OF STRATEGIC POINTS THAT THE COMPANY HAS THE BODY SHOP APPLIED TO STAY IN A PRIVILEGED LOCATION IN THE MARKET FOR COSMETICS. HOW WILL APPLICATIONS INFLUENCE STRATEGIES AND SATISFACTION IN OBTAINING A SERVICE COMPANY OF COSMETOLOGY BASED BLUE OCEAN STRATEGY?. FOREGROUND AT THE MEETINGS OF BLUE OCEAN STRATEGY, WHICH GIVE A POINT OF VIEW BASED ON THE THEORY OF COMPETITIVE STRATEGIES COMPARED TO THE COMPANY THE BODY SHOP APPLY TO STAY ON THE MARKET AND create a competitive advantage, just as historical knowledge ORGANIZATION GIVING HER A preamble. ANALYSIS OF THE BLUE OCEAN STRATEGY APPLIED IN THE BODY SHOP, YOU KNOW THIS WILL RESULT IN BENEFITS TO THE SUCCESS OF THE ORGANIZATION AND ADAPTATION OF THE SAME IN A COMPETITIVE MARKET. THE BODY SHOP IS A STORE OF COSMETIC PRODUCTS THAT GAVE THEIR BEGINNINGS IN ENGLAND UNDER THE DIRECTION OF ANITA RODDICK, who ventures to explore new markets with specific needs and ESPECIALLY TAKE THIS OPPORTUNITY TO BE PRESENT, THERE HE THE GREATEST OF RESULTS A COMPANY WANTS TO GET CONSUMER MARKET satisfy needs, NOT COMPETITION EVEN VOID THE PRODUCT THAT MAKES THE BODY SHOP AND HELP OTHERS. NOT JUST THE BODY SHOP IS A COMPANY OF COSMETICS. CONSERVATION OF NATURAL RESOURCES, THE DEFENSE OF HUMAN RIGHTS AND THE PROTECTION OF ANIMALS ARE FUNDAMENTAL PILLARS OF THE COMPANY SINCE ITS FOUNDATION. THIS IS THE PHILOSOPHY OF THE COMPANY which makes clear the ends we seek WITH THE SALE OF PRODUCTS, WHILE SEEKING BUSINESS PROFITS GETTING MANY OF THEM DO altruism to be recognized in their environment. THIS COMPANY IS COMMITTED TO ITEMS FAR BEYOND THE OBVIOUS, AID ASSOCIATIONS AND COUNTRIES in precarious situations, ADVERTISING CAMPAIGNS DO CARE ABOUT THE PLANET IS COMMITTED TO OFFERING CUSTOMERS BE STRESSING QUALITY the body shop products AGAINST THEIR APPLICATION IN ANIMALS AS IS OFTEN. I BELIEVE THESE POINTS OR FUNDAMENTAL PILLARS RATIONALE FOR THE COMPANY ARE SEEN AS COMPETITIVE ADVANTAGE AND GENERATING A VALUE ADDED SERVICE OFFERING THIS WAY AND ATTRACT CONSUMERS TO KNOW THAT WAY THE IMPLEMENTATION OF THE EOA HAS HELPED GROWTH OF THE ORGANIZATION TO STEP THE YEARS. CREATED BY W. Chan Kim and Renée Mauborgne BLUE OCEAN STRATEGY IS DEFINED BY THE CREATION OF MARKETS IN AREAS THAT ARE NOT CURRENTLY EXPLOITED, and generates opportunities for profitable growth and sustained long term. THERE ARE NO BLUE OCEANS NOTHING TO DO WITH THE CURRENT INDUSTRY, BUT MOST OF THE OCEAN RED SURGE TO EXPAND THE BOUNDARIES OF EXISTING BUSINESS. The fundamental fact is that when it appears blue oceans, competition becomes irrelevant as NEW MARKETS ARE THAT MAY IMPOSE THEIR OWN RULES. AS SAID BEFORE THE FOUNDING OF THE BODY SHOP ventured to explore new markets with specific needs Taking the opportunity is presented. SEEN AS A STRATEGIC POINTS WITHIN THE ORGANIZATION IS MAINLY THE CONSERVATION OF NATURAL RESOURCES TO DO THE the body shop products OFFERED TO CURRENT CUSTOMERS AND THE PROTECTION OF ANIMALS, THEIR the body shop products TO NOT TRY THEM. ALTHOUGH THE COMPANY FOUNDER OF SUCH PERSON IS NOT A BUSINESS STUDIES, EMPIRICAL APPLY THE EOA, took advantage of the opportunity presented, BEING WITH CAMPAIGN FOR CARE OF THE ENVIRONMENT, IT CERTAINLY HAS ATTRACTED TO THEIR CUSTOMERS INTEREST TO PRESERVE THE CARE OF THE PLANET FEELING REFLECTED IN THEM. THE BODY SHOP OPENED A MARKET TO PERSONS OTHER THAN LOOKING TO CARE FOR YOUR PERSONAL APPEARANCE environmental well-being, the company supports institutions around the world with a precarious situation for these improvements YOUR QUALITY OF LIFE IN SOME WAY. WHAT THE COMPANY IS LOOKING TO MEET NEEDS OF CLIENTS AND THIRD-PARTY SUPPORT AFTER THE PURCHASE OF THESE. SOMETIMES THE PRICES OF GOODS AS CAN BASICALLY winches are designed for people SOCIOECONOMIC LEVEL WITH A STABLE, the body shop products As stated above are entirely natural and not HAVE MANY CHEMICAL PROCESSES, WHICH GIVES THEM AN A PLUS . WITHOUT DOUBT THE MOST IMPORTANT POINT IS THAT THE PRICES AND WHAT IS FAMILIAR WITH CONSUMERS LOOKING BEYOND THE SATISFACTION OF NEEDS SOME ITEMS MAY BE TAKEN INTO ACCOUNT IN MINOR OR GREATER ALL DEPENDS ON WHAT THE CONSUMER WANTS REALITY TO OBTAIN A PRODUCT OR BE LOYAL TO THE COMPANY THAT THE PURCHASE AND ABOVE THE REASON IS THAT THE PURCHASE. BEING AN INTERNATIONAL COMPANY SEEKS WHAT IS THE STRATEGY FOR STANDARDIZATION IN ALL COUNTRIES WHERE THERE ARE BRANCHES HAVE THE SAME BENEFITS CONTRIBUTIONS OR GLOBAL. TUNNEL APPROACH TAKEN INTO ACCOUNT PRICE ITEMS AND PRICES COMPARE TO KNOW THAT IN THE PRODUCT RANGE IS WERE TAKEN INTO ACCOUNT 1 MAKEUP FRAGRANCES 2 3 4 HAIR CREAMS. SUPPLY CHAIN ??PRODUCTION FROM DISTRIBUTION TO BE: Eliminate animal testing, use is made of cloth bag or biodegradable materials. IF THE COMPANY PARTNERS WITH COMPANIES THAT CARES ABOUT THE ENVIRONMENT, ANIMALS AND DEFENSE DEFENSE OF HUMAN RIGHTS, WHICH CREATES A SALES FORCE WITHOUT ADDITIONAL COST. PRICES ARE SET FORTH IN THE BAND WHICH INDICATED INFERRED MEDIA WHO ARE IN A MEDIA RANGE WITH SOME DEGREE OF PROTECTION OF THE SAME, INVITE consume their products. SlideShare is the world's largest community for sharing presentations. 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