The Body Shop History

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The Body Shop History

Entrepreneurship in young people: the story of Pamela By: Ximena Gambro. Social innovation as a tool to overcome poverty by: Angel Morales. It began as a desperate measure of survival for his family, a business that started with no experience or training. Today that business is a multinational empire with a turnover hundreds of millions of dollars and is distinguished by its commitment to social and environmental projects. Roddik Anita was born in Littlehampton, England, in 1942. Developed from a very young a strong moral sense by reading books about the Holocaust. He trained to be a teacher and began working on a long journey around the world. Back from his trip he met Gordon Roddick, whom he married in 1970 and had two daughters. It was only economic necessity that inspired the birth of The Body Shop. Looking for a way to support herself and her family, the housewife was encouraged to open a the body shop history of perfumery and cosmetics. I had no business experience, had only the advice he had left her husband. Anita saw entrepreneurship as a means of survival, which applied all the habits and knowledge that went through her mother behaved as she did during the Second World War. That's why from the start The Body Shop reused, recycled stuffed and all you can. Just two years after its creation in 1978, opened a shop in Brussels, the first franchise of The Body Shop. After initial success, began to open stores at a rate of two per month. In 1985 The Body Shop began to sponsor ads for Greenpeace, and a year later established the Department of Environmental Projects at the same time conducting the campaign "Save the Whales" with Greenpeace. Anita Roddick always thought that "businesses have the power to do good," so you always strove to have your company participate in social and environmental campaigns, creating a company that was distinguished from others by its originality and ethics. With these same concepts are the foundation created in 1990 The Body Shop, a charity dedicated to the defense of human rights and working with environmental protection groups. This continued to initiate and support campaigns related to these topics, such as a global campaign to help those affected by domestic violence in 2003, and a campaign for Safe Cosmetics in 2005. A year later, on September 10, 2007, the creator of The Body Shop died of hepatitis C. In January 2008, Sophie Gasperment assumed the role of chief executive. The legacy and inspiration from Anita Roddick The Body Shop are continuing, now a business with more than 2,200 stores in 55 different markets, billing hundreds of millions of dollars and is renowned for its commitment to social and environmental projects. . .
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